Looking Great for Social Media: New Motivations for Aesthetic Treatments

by Cheryl Daley

The Value of Cosmetic Treatments from a Patient's Perspective

Now a picture is worth more than a thousand words! In today's world, many find it worth the cost of cosmetic treatments to look their best on today’s numerous social media platforms.

Non-surgical procedures are on the rise, comprising 83% of the total cosmetic procedures performed in 2012. The increasing presence of pictures on social media has stimulated even more interest in procedures that specifically target the face.¹

A Growing Impact

Four out of the five top rated non-surgical procedures are treatments for the face. Hyaluronic Acid fillers, Chemical Peels, Microdermabrasion and Botox are listed as garnering the most patient satisfaction. Botox procedures last year increased 24%, as opposed to the 2.5% rise in more traditional surgical methods.

Although aesthetic procedures have been on the rise steadily over the past two decades, the motivations behind what drives the demand change from year to year. Get ready to see an increasing interest in procedures to eliminate imperfections that are most noticeable in pictures and other high definition media!²

1 "Cosmetic Procedures Increase in 2012." News Releases. American Society for Aesthetic Plastic Surgery, n.d. Web.

2 Lovitt, Robb. "Worth It Ratings Add Fresh Insights to ASAPS Cosmetic Surgery Statistics." MediBeauty Today. N.p., 13 Mar. 2013. Web.

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