Women make up the largest portion of those seeking plastic surgery, and many of them are mothers. 80% of the facial procedures performed in 2012 were on women, and about two-thirds of those women are mothers. Some of them may want to take the opportunity to bond with their daughter or sister by pursuing this cosmetic interest together.
Since 2011 there has been a 16% increase in mother-daughter procedures, and a 12% increase in sister procedures. Studies have even shown that 20% of men who have procedures are also influenced by their partner’s decision to have it done. All of this equates to a strong referral base through the women who come in to your practice.1
Making his or her relatives feel welcome can lead to more patient relationships. It is always a valuable time to begin offering family promotional incentives!
1 "Cosmetic Procedures Increase in 2012." News Releases. American Society for Aesthetic Plastic Surgery, n.d. Web.
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